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Business Economics, by Andrew Gillespie
PDF Ebook Business Economics, by Andrew Gillespie
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What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions.
Written specifically for business students, this lively and engaging textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought-provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.
Business Economics is particularly well suited to one semester courses, and its concise and accessible style makes it core reading for all business students taking their first course in economics.
Online Resource Centre
For Instructors:
A testbank of questions
PowerPoint slides
Solutions to exercises
Case study teaching notes
Group exercises
For Students:
Self test questions
Additional short case studies
Audio animated PowerPoints
Chapter summary podcasts
- Sales Rank: #3259901 in Books
- Published on: 2010-06-18
- Original language: English
- Number of items: 1
- Dimensions: 7.30" h x .80" w x 9.60" l, 2.15 pounds
- Binding: Paperback
- 458 pages
Review
"It is fantastic to see a Business Economics book genuinely written for business students." --Rob Hayward, Senior Lecturer, University of Brighton
"The author has succeeded in writing an engaging and accessible introduction to economics for business students." --Dr Terry Robinson, Manchester Business School
About the Author
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics, Oxford University Press, 2007.
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